This Is Why Your Home Isn’t Selling

home isn't selling

Most first-time sellers think selling a house will be quick and easy- but they couldn’t be more wrong. For many homeowners, it’s easy to get discouraged when they find that their home isn’t selling. 

Whether your home has been on the market for months with no takers or you’ve yet to receive an offer at all, selling homes is tough.

There are factors that can contribute to the lack of activity on your listing. Here are some common reasons why your home isn’t selling, and a few ways to help!

1. The Price Is Too High

You may be confused as to why your newly-renovated, modern home isn’t selling. If it’s not the condition, it’s always the price.

Buyers pay close attention to inflated pricing. However, you don’t want to sacrifice the value of your home either. There is a healthy balance between shooting high without overshooting on price.

Before putting a price on your home, review recent sale prices and adjust accordingly according to competing home prices. 

There are also online home value estimators that can help give you an idea on your home value as well. Be sure to research and ask your real estate agent for advice during this process.

2. You Missed The Market’s Peak

The time you choose to put your home up for sale is a critical factor. This will easily determine how successful and active your listing will be on the market.

If you put your home on the market when the economy is going through shortings and inflation, the market is going to be inactive.

If you put your home on the market during a season where the velocity of the market increases, chances are your home will receive much more attention than before. 

3. You Don’t Have Curb Appeal

If your home isn’t selling, it could be due to poor curb appeal. If your home doesn’t have good curb appeal, selling will be much more difficult. 

While your home may have a wonderful interior, it won’t matter if potential buyers can’t make it to your doorstep without losing interest.

Curb appeal can lose value if your front yard is messy, overgrown, or rundown. By tidying it up and adding some potted plants, your home can look much more appealing.

Over 75% of real estate agents will agree that homes with a nice exterior are worth anywhere between 1-10% more. These same agents will say by simply improving the curb value will help the marketability of your home immensely!

4. Poor Quality Listing Photos

With the competitiveness of the home market, pictures are everything. A home listing with some poorly lit, blurry photos will lose the interest of many right off the bat.

The National Association of Realtors say that over 89% of home clients agree that listing photos are the most valuable asset to an online listing. 

Angles and lighting are an easy way to improve the quality of your pictures!

If you change the angle of a picture, you can make a room look spacious and roomy. With the right lighting, you can add much more life to a picture than before!

If you need some extra help, hire a professional to take pictures of your home. By doing so, you can catch the eyes of many more potential buyers by your photos.

5. Your Listing Has A Dry Description

In order for a client to even want to send a showing request, they’re going to want to know as much as they can about the house right off the bat.

Your home description needs to be imaginative, describing your home in a way that is both inviting and immersive. This can include using colorful words that appeal to the senses of buyers.

For example, instead of “wooden cabinets”, say “a beautiful dark oak cabinet with a smooth, matte finish”.

By simply describing aspects of your home a bit more, you can help clients imagine themselves inside your home. This will bring much more curiosity and wonder from online buyers!